Sans Normal Simag 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web, branding, editorial, signage, clean, modern, friendly, neutral, approachable, everyday legibility, friendly modernity, clean utility, digital readability, rounded terminals, soft geometry, open apertures, monoline, humanist.
A clean sans with monoline strokes and softly rounded terminals throughout. Curves are smooth and circular, with open apertures and generous interior counters that keep forms airy. Uppercase proportions feel straightforward and evenly weighted, while lowercase shows gentle, humanist shaping—noticeably in the single-storey a and g, and a simple, straight-stemmed l. Numerals are simple and readable with rounded bowls and minimal stylistic quirks, maintaining consistent rhythm alongside the letters.
Works well for UI and web typography where clarity and a gentle, contemporary feel are desired. The open counters and straightforward numerals also make it a solid choice for editorial subheads, product labels, and general-purpose signage that benefits from a clean, approachable sans.
The overall tone is modern and friendly, projecting clarity without feeling clinical. Its rounded finishing and open forms add approachability, making it suitable for interfaces and contemporary branding where a calm, neutral voice is needed.
Likely designed as an all-purpose modern sans that balances neutrality with warmth. The consistent monoline construction and rounded terminals suggest an emphasis on legibility and a friendly texture across both headings and running text.
Spacing appears even and comfortable in the sample text, supporting smooth word shapes at display sizes. The design relies on consistent stroke behavior and soft geometry rather than sharp joins or dramatic detailing, which helps maintain a cohesive, understated texture across mixed case and figures.