Sans Normal Sidih 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, casual, modern, approachable, clean, clarity, approachability, everyday usability, modern simplicity, rounded, soft terminals, humanist, open counters, even rhythm.
A clean sans with rounded, slightly softened geometry and gently modulated curves. Strokes are consistently thin and smooth, with rounded terminals that reduce sharpness in joins and endpoints. Proportions feel balanced and readable, with open apertures in letters like C, S, and e, and a straightforward, uncluttered construction throughout. The overall rhythm is even and calm, with simple forms and modest, natural-looking character width variation across the alphabet.
It suits interface copy, product labels, and brand systems that want clarity with a warm edge. The clean forms and open counters also make it work well for headings and short blocks of text where a friendly, modern tone is desired.
The tone is friendly and informal while still staying tidy and contemporary. Its rounded endings and relaxed shapes give it a personable voice that feels approachable rather than technical or corporate.
The design appears intended to provide a simple, legible sans voice with softened details for warmth and ease of reading. It prioritizes clean construction and consistent texture, aiming for versatility across display and general text situations.
Figures follow the same soft, rounded logic as the letters, keeping a cohesive texture in mixed alphanumeric settings. In paragraph-like samples, the font maintains a smooth, consistent color without looking rigid, leaning toward a human, everyday feel.