Print Ruga 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, social media, kids, friendly, playful, casual, approachable, handmade, human warmth, informality, energy, approachability, expressive display, rounded, brushy, chunky, bouncy, soft terminals.
A lively, brush-like handwritten with thick, rounded strokes and softly tapered joins. The letterforms lean forward with a consistent, informal rhythm, and widths vary noticeably from glyph to glyph, enhancing the drawn-by-hand feel. Counters are generally open and the shapes are simplified, with smooth curves and blunted terminals that keep the texture dense but readable. Numerals match the same chunky, slightly bouncy construction and maintain strong visual parity with the letters.
Works best for short to medium-length display copy where a casual, human touch is desirable—such as posters, product packaging, café or event signage, social media graphics, and playful branding. It can also support punchy subheads or callouts where warmth and immediacy are more important than formal precision.
The overall tone is warm and upbeat, with a friendly personality that feels spontaneous rather than polished. Its forward slant and springy proportions add energy, giving text a conversational, personable voice suited to lighthearted messaging.
Designed to emulate a confident marker or brush note: fast, rounded, and expressive, with enough consistency to set cleanly while preserving the charm of hand-drawn variation.
Stroke weight remains steady across the set, while subtle variations in curve tension and character widths introduce natural-looking irregularity. The italicized posture is baked into the shapes rather than relying on mechanically skewed forms, which helps the font retain a cohesive, handwritten flow in longer lines.