Slab Normal Yiri 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Vigor DT' by DTP Types, 'Cargan' and 'Shandon Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Prelo Slab Pro' by Monotype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, friendly, retro, confident, punchy, impact, approachability, retro utility, headline clarity, signage strength, blocky, rounded, softened, compact serifs, heavy terminals.
A heavy, softened slab serif with broad proportions and dense, even color. Strokes are thick and largely uniform, with rounded corners and blunt, squared-off slab serifs that read as integrated terminals rather than sharp brackets. Counters are moderately open for the weight, and the curves are generously rounded, giving letters a padded, poster-like presence. Overall spacing and rhythm favor solidity and impact over delicacy, keeping forms clear and stable in display settings.
Best suited to headlines, posters, and short-to-medium display copy where its strong weight and slab terminals can carry a message from a distance. It also fits packaging, labels, and brand marks that want a bold, friendly, slightly nostalgic voice, and can work for signage or calls-to-action where immediate legibility and impact are priorities.
The tone is confident and approachable, with a retro, Americana-leaning heft that feels warm rather than severe. Its chunky slabs and rounded shaping create a friendly, down-to-earth voice suited to bold statements and playful emphasis.
The design appears intended as a dependable, high-impact slab serif that balances authority with approachability. Its softened geometry and heavy slabs suggest a focus on bold display utility—creating strong, readable letterforms that feel classic and familiar while remaining clean and straightforward.
The design maintains a consistent, muscular silhouette across capitals, lowercase, and numerals, producing strong word shapes and a uniform texture in paragraphs at larger sizes. The rounded joins and softened corners help prevent the extreme weight from feeling harsh, while the slab terminals add a grounded, sign-like character.