Slab Normal Yiru 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Glance Slab' by Identity Letters, 'Corporative Slab' and 'Sánchez Niu' by Latinotype, 'Peckham' by Los Andes, 'Tabac Slab' by Suitcase Type Foundry, and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, sturdy, friendly, retro, confident, workmanlike, impact, stability, approachability, retro appeal, blocky, rounded, soft-cornered, compact, heavyweight.
A heavy slab serif with broad proportions and dense, ink-trap-free strokes. Serifs are block-like with softened corners, giving the shapes a cushioned, stamped feel rather than sharp, chiseled edges. Curves are generous and round (notably in O/C/G and the bowls of a/b/d/p), while verticals and horizontals stay consistently thick, producing an even, solid texture. The lowercase shows a compact rhythm with a single-storey a and g, a short-armed r, and a tall, simple t; the numerals are similarly robust and rounded, with a very full 8 and an open, straightforward 4.
Best suited to display settings where impact and durability matter—headlines, posters, storefront or wayfinding signage, labels, and packaging. It can also work for short editorial callouts and subheads where a strong typographic voice is desired, though its dense weight will dominate in longer passages.
The overall tone is bold and approachable, blending a utilitarian “printed poster” presence with a warm, slightly nostalgic character. Its softened slabs and rounded joins keep it from feeling harsh, making it read as friendly and confident rather than aggressive.
Likely designed as a dependable, no-nonsense slab serif for bold messaging—prioritizing solidity, legibility at distance, and a friendly retro flavor through rounded slabs and sturdy proportions.
In text, the font creates a strong, dark color and a steady baseline, with counters that remain reasonably open for such heavy forms. The slab terminals and broad letterforms emphasize horizontality, helping headlines feel grounded and stable.