Sans Normal Lirul 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' by Brink, 'Inter Sans' and 'Texta Pro' by Latinotype, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, punchy, energetic, modern, impact, approachability, motion, modern branding, display emphasis, rounded, compact, slanted, soft corners, high impact.
A heavy, rounded sans with a consistent rightward slant and broad, smooth curves. The stroke weight is dense and even, with minimal modulation and generously rounded joins that keep counters open despite the mass. Uppercase forms read compact and sturdy, while lowercase letters have a simple, geometric construction with a single-storey a and a looping g; punctuation and figures follow the same bold, rounded logic for strong continuity. Overall spacing appears on the tighter side, producing a compact rhythm and a solid, poster-like color on the line.
Best suited to headlines, short callouts, and brand marks where bold presence and forward motion are desirable. It works well for sports, fitness, and youth-oriented branding, as well as packaging and promotional graphics that need high impact in few words.
The tone is upbeat and assertive, combining a sporty forward-lean with soft, approachable roundness. It feels contemporary and energetic rather than formal, with a friendly voice that stays confident at display sizes.
The design appears intended as a bold, rounded italic sans for attention-driven typography, balancing strong visual weight with softened geometry to remain approachable. Its shapes prioritize quick recognition and a dynamic, contemporary feel in display contexts.
The pronounced slant and large, rounded terminals create a strong sense of motion, while wide bowls (notably in O, Q, and 8) help maintain legibility under heavy weight. Numerals are chunky and attention-grabbing, suited to scoreboard-style emphasis.