Sans Normal Umris 1 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui, branding, headlines, packaging, signage, clean, modern, friendly, calm, precise, clarity, modernity, approachability, simplicity, rounded, open, airy, geometric, monolinear.
A clean, rounded sans with smooth, geometric curves and restrained stroke modulation. Capitals are broad and evenly proportioned, with circular bowls in C/G/O/Q and a straightforward, open construction in E/F/T. Lowercase shows a single-storey a and g, a simple, vertical-stemmed y with a leftward tail, and generally open apertures that keep counters generous. Numerals follow the same rounded logic, with a clearly circular 0 and softly curved 2/3/5/9 shapes. Overall spacing feels roomy and consistent, producing an even texture in lines of text.
Its open counters and even rhythm make it a strong choice for interface labels, product branding, and editorial headings where a modern, friendly voice is needed. The broad, rounded forms also suit signage and packaging, especially at medium to large sizes where the geometry can read clearly.
The design reads as contemporary and approachable, combining a rational, engineered geometry with a gentle softness from its rounded forms. Its calm rhythm and open shapes give it a friendly, low-friction tone suited to clear communication.
The letterforms suggest an intent to deliver a modern geometric sans that stays approachable and highly legible, emphasizing clarity through open shapes, consistent curves, and a tidy, minimal finish.
Round letters stay close to true circles/ellipses, while diagonals (A/V/W/X) remain crisp and straight, creating a balanced mix of softness and precision. Terminals are predominantly clean and unadorned, supporting a neutral, minimal presentation.