Script Hoka 11 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, retro, casual, upbeat, approachable, hand-lettered feel, playful branding, signage charm, casual emphasis, rounded, brushy, looping, connected, bouncy.
A heavy, rounded script with a consistent brush-pen rhythm and softly tapered terminals. Strokes stay largely uniform in thickness, with gentle swelling at curves and bulb-like endings that give the forms a cushioned look. Letterforms lean forward and frequently connect, creating a continuous, lively line; bowls are compact, counters are modest, and descenders extend with smooth loops. Capitals are more decorative yet remain readable, and the numerals match the same rounded, hand-drawn construction.
Best suited to short-to-medium display settings where the connected script can read clearly: brand marks, packaging labels, café or boutique signage, posters, and social graphics. It can also work for pull quotes or subheads when set with comfortable tracking and ample line spacing.
The overall tone feels warm and personable, with a nostalgic sign-painting flavor and an energetic bounce. Its smooth joins and plump curves suggest informality and friendliness rather than ceremony, making it feel conversational and inviting.
The design appears intended to mimic confident marker or brush lettering with smooth, repeatable forms—capturing the charm of hand lettering while maintaining consistent proportions for easy display use.
Spacing is visually tight in running text due to frequent connections and compact interior spaces, which increases the sense of flow. The ampersand and capital forms carry extra flourish while staying consistent with the brush-like stroke endings.