Serif Other Lida 7 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, book covers, magazine titles, dramatic, editorial, vintage, theatrical, elegant, decorative serif, display impact, vintage flavor, dramatic tone, wedge serifs, flared strokes, spiky terminals, ink-trap cuts, calligraphic.
A high-contrast serif with sharply tapered wedge serifs and distinctive triangular cut-ins that create a chiseled, faceted look. Strokes swing between very thick verticals and hairline-thin connections, with pointed terminals and occasional beak-like finishes that heighten the sculptural feel. Curves are drawn with tight tension and abrupt transitions, and several glyphs show purposeful internal notches that read like ink traps or decorative incisions. Proportions lean sturdy and display-oriented, with compact counters and emphatic caps that keep the overall texture dark and rhythmic.
Best suited to display settings such as headlines, posters, title treatments, and branding where the carved wedges and high contrast can be appreciated. It can also work for book covers and magazine mastheads that want a vintage or theatrical tone, while extended body text may benefit from generous size and spacing.
The font projects a dramatic, slightly gothic elegance—more stage and headline than quiet book typography. Its sharp wedges and carved details suggest a vintage, artisanal sensibility with a hint of menace or mystery, making it feel ceremonial and attention-seeking rather than neutral.
The design appears intended to reinterpret a classic serif structure with exaggerated contrast and sculpted, wedge-like detailing to create a memorable, decorative voice. The repeated triangular incisions and pointed terminals suggest a deliberate effort to add bite and texture without abandoning traditional serif letterforms.
In the sample text, the strong vertical stress and frequent sharp terminals create a lively, sparkling edge at large sizes, while the dense weight and tight interior spaces can make long passages feel heavy. The numerals carry the same carved contrast, keeping the overall set visually consistent and ornamental.