Serif Flared Umpe 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazine, branding, packaging, classic, bookish, confident, warm, readability, heritage tone, warm sophistication, print authority, bracketed, flared terminals, ball terminals, teardrop joins, calligraphic.
A sturdy serif with softly flared stroke endings and bracketed serifs that transition smoothly from stem to terminal. The letters show moderate contrast with rounded, slightly swelling strokes, plus occasional ball/teardrop terminals that add a gentle, calligraphic feel. Counters are relatively open and the overall color is dark and even, with a rhythm that reads well in continuous text. Proportions feel traditional, with subtly variable letter widths and a calm, upright stance.
Performs best in editorial settings such as book interiors, long-form reading, and magazine typography where a strong serif presence is desirable. It also suits branding, packaging, and headline use when you want a traditional, print-forward voice with a touch of warmth.
The tone is classic and editorial, combining traditional book typography with a hint of handcrafted warmth. It feels authoritative without being rigid, making it suitable for serious content that still wants personality and softness.
The design appears intended to provide a robust, readable serif for text and display that bridges classic book forms with subtly calligraphic, flared finishing. Its consistent weight and softened terminals suggest a focus on comfortable reading and an approachable, heritage-inflected personality.
Curves tend to finish in rounded, tapered terminals, and joints often show a slight swelling that reinforces the flared character. Uppercase forms feel stately and stable, while the lowercase adds friendliness through softer terminals and rounder bowls. Numerals match the text color and style, keeping a consistent, old-world print sensibility.