Serif Flared Upgem 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, branding, packaging, classic, bookish, refined, formal, text clarity, classic authority, warm refinement, print heritage, flared terminals, wedge serifs, calligraphic, open counters, bracketed feel.
This serif shows gently tapered, flared stroke endings and wedge-like serifs that create a subtly calligraphic rhythm without sharp contrast. Capitals are stately and well-proportioned with broad, open bowls and a slightly sculpted presence in curves and joins. Lowercase forms read clearly with generous apertures, a two-storey “a,” and sturdy, slightly swelling verticals that give stems a softened, chiseled profile. Numerals follow the same carved-in spirit, with traditional shapes and confident, stable spacing in the set shown.
It suits editorial typography and long-form reading where a classic serif voice is desired, and it can also support display uses such as magazine heads, cultural branding, and packaging that benefits from a refined, print-forward character. The clear lowercase and open counters shown help it remain legible in paragraph settings while still offering enough personality for titles and pull quotes.
The overall tone is traditional and literary, suggesting printed-page authority with a refined, human touch. Its flared endings lend a quiet warmth and a mildly antique flavor, balancing formality with approachability.
The design appears intended to evoke a traditional serif reading experience while introducing a sculpted, flared-terminal signature for warmth and distinction. It aims for dependable text performance with a slightly historic, engraved sensibility rather than a stark, high-contrast look.
In text, the face maintains an even color and steady cadence, with rounded forms (like O/C/e) feeling spacious and composed while diagonals and arms end in crisp wedges. The shapes lean toward classic book serif conventions, but the flare in terminals adds distinctiveness compared with a purely transitional or modern serif.