Sans Normal Askij 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, quirky, approachability, warmth, informality, display clarity, rounded, soft, informal, humanist, bubbly.
This typeface is a rounded sans with soft, slightly irregular curves and a hand-drawn feel. Strokes are generally even, with gently tapered joins and terminals that often appear subtly angled or sheared rather than perfectly horizontal. Circular letters (O, o, C, c) are open and buoyant, while verticals and diagonals keep a consistent, uncomplicated structure. Counters are roomy and shapes lean toward wide, friendly proportions, giving the line a lively rhythm without becoming overly decorative.
Well-suited to branding and packaging that benefits from approachability, as well as posters, short headlines, and display copy where personality is welcome. It can also work nicely for children’s or educational materials and casual digital graphics, especially at medium-to-large sizes where the rounded details read clearly.
The overall tone is warm and conversational, with a lighthearted, slightly quirky energy. Its softened geometry and mild irregularities make it feel more personal than strictly corporate, suggesting friendliness and informality rather than precision or severity.
The design appears intended to offer a friendly, modern sans voice with a touch of human warmth. By keeping the construction simple while introducing gentle irregularities and rounded forms, it aims to feel informal and inviting without sacrificing basic clarity.
Capitals maintain a clean, straightforward construction, while the lowercase introduces more character through rounded shoulders and gently uneven curves. Numerals are clear and simple, matching the same soft, slightly off-kilter motion seen in the letters.