Sans Normal Mureh 15 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Croma Sans' by Hoftype; 'MC Maxes' by Maulana Creative; 'Plau Redonda' by Plau; and 'Kiara', 'Kiara Black', and 'Kiara Rounded' by RodrigoTypo (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, chunky, friendly, retro, punchy, attention, approachability, display impact, retro flavor, bold branding, rounded, soft corners, bulky, bouncy, compact counters.
A chunky, rounded sans with heavy, even strokes and softly blunted terminals. Letterforms are broad and compact, with large, simple curve construction and small-ish counters that stay open through generous apertures. The rhythm feels slightly bouncy due to subtly irregular widths and lively curve tension, while the overall silhouette remains stable and upright. Uppercase shapes are blocky and confident; lowercase shows single-story construction where expected and maintains a high, sturdy bowl-and-stem relationship.
Best suited to short, high-impact settings such as headlines, posters, signage, packaging, and bold brand marks where its dense color and rounded shapes can dominate the layout. It also works for playful editorial callouts or social graphics, while longer passages may benefit from larger sizes and generous leading to maintain readability.
The typeface reads as friendly and exuberant, with a poster-like loudness that leans playful rather than strict. Its rounded geometry and dense color give it a toy-box, mid-century display feel, suitable for upbeat, attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with approachable, rounded forms—prioritizing bold presence and friendly character over delicate detail. Its broad shapes and compact counters suggest a display-first approach meant to read quickly and feel energetic.
In text, the weight creates a strong, nearly solid typographic color, so spacing and line breaks matter for clarity. Round letters like O/C/G feel especially smooth, while diagonals and joins (e.g., K, V, W, X) keep a thick, graphic presence. Numerals are bold and simple, matching the letterforms’ heavy, rounded construction.