Sans Normal Modap 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Modica' by Monotype, 'Nauman Neue' by The Northern Block, 'Nova Pro' by XdCreative, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, retro, playful, high impact, approachability, display emphasis, retro tone, rounded, soft corners, compact apertures, heavy terminals, geometric.
A dense, rounded sans with heavy strokes and softly modeled curves. Counters are relatively small and apertures tend toward closed, giving the letters a compact, high-impact silhouette. Round characters (O, C, G, 0) read as near-circular and sturdy, while diagonals (V, W, X, Y) are thick and stable with blunt terminals. Lowercase forms are simple and robust, with single-storey a and g and a short, square-shouldered construction throughout that keeps the rhythm even and blocky.
Best suited to headlines and short blocks of copy where impact is the priority—posters, branding marks, packaging callouts, and bold signage. It can work for subheads in editorial layouts, but the compact counters suggest avoiding very small sizes or long passages.
The overall tone is upbeat and approachable, with a distinctly poster-like presence. Its rounded geometry and tight counters add a chunky, retro flavor that feels confident and energetic rather than delicate or technical.
The design appears aimed at delivering maximum visibility with a friendly, rounded voice—combining sturdy geometric structure with softened corners for a contemporary-retro display feel.
In text settings the weight creates strong word shapes and an assertive gray value, while the tight apertures can reduce clarity at smaller sizes. Numerals are bold and graphic, matching the letterforms closely for cohesive display use.