Sans Normal Ungam 3 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, headlines, branding, packaging, refined, fashion, modern, elegant, modern elegance, editorial voice, premium branding, display clarity, refined contrast, delicate, crisp, airy, calligraphic, sculpted.
This typeface shows a delicate, high-contrast construction with hairline connections and fuller vertical stems, producing a crisp, polished texture. Curves are smooth and broadly drawn, while joins and terminals feel controlled and clean, with occasional tapered or flared endings that add a subtle calligraphic edge. Proportions are poised and slightly narrow in impression, with generous counters and a restrained rhythm that keeps lines looking airy rather than dense. The numerals and capitals maintain a consistent, formal silhouette, and the overall spacing supports a calm, measured flow in text.
It excels in editorial settings such as magazine headlines, pull quotes, and section titles where contrast and refinement can be appreciated. It also suits branding systems for beauty, luxury, and cultural institutions, as well as packaging and display typography where a polished, premium impression is desired.
The overall tone is refined and contemporary, with an editorial sophistication that reads as premium and design-forward. Its sharp contrast and airy spacing give it a fashionable, gallery-like feel—cool, composed, and a bit dramatic without becoming ornamental.
The design appears intended to deliver modern elegance through strong vertical structure paired with delicate hairlines, balancing clarity with a fashion-led sense of drama. It aims for a refined display voice that remains composed enough to work in short text and prominent typographic moments.
In longer passages, the thin horizontals and hairline details create a bright, elegant page color, while the stronger verticals provide structure and cadence. Round letters stay smooth and open, and the italics are not shown, reinforcing a straightforward, formal presentation.