Slab Square Odma 10 is a regular weight, normal width, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, logotypes, packaging, industrial, collegiate, historic, authoritative, rugged, impact, legibility, branding, vintage feel, geometric consistency, bracketless serifs, octagonal forms, chamfered corners, blocky, stencil-adjacent.
A robust slab-serif with blocky, octagonal construction and frequent chamfered corners. Strokes are sturdy and mostly straight, with minimal curvature and flat, square-ended terminals that produce a crisp, machined silhouette. Serifs are heavy and largely unbracketed, giving the letters a carved, sign-like rhythm; counters tend to be squared-off and compact. Uppercase forms read broad and commanding, while the lowercase keeps a tall, sturdy presence with tight joins and angular details that maintain the same faceted logic across the set.
Best suited to display sizes: headlines, posters, badges, and brand marks where the heavy slabs and chamfered geometry can read clearly. It also fits signage and packaging that benefit from a sturdy, traditional-industrial voice, and works well for jersey-style titling or emblematic layouts.
The overall tone feels utilitarian and confident, with a vintage-industrial flavor reminiscent of workwear labeling, athletic/collegiate marks, and old printing or engraving conventions. Its angular cuts add a slightly rugged, engineered character that reads strong and no-nonsense rather than delicate or decorative.
The design appears intended to deliver a strong, instantly legible display slab with a distinctive faceted build—combining the solidity of heavy serifs with angular cuts for a carved, manufactured look. The consistent square terminals and octagonal rounds suggest a focus on durability and impact in short, bold text settings.
The font maintains consistent facet angles across rounds like C, G, O, and Q, creating a cohesive octagonal motif. Numerals follow the same squared geometry and look particularly suited to numbering and short data-like strings where the bold silhouettes can do the work.