Serif Other Etmo 9 is a regular weight, wide, high contrast, italic, normal x-height font.
Keywords: headlines, fashion, posters, magazine, branding, dramatic, editorial, luxe, theatrical, display impact, premium tone, stylized classic, editorial voice, calligraphic, flared, curvilinear, angular, sculpted.
A stylized serif italic with sharply chiseled terminals and pronounced stroke contrast. Letterforms lean strongly forward and show flared, wedge-like serifs and tapered joins that create a cut-paper, faceted look. Curves are drawn with crisp, sometimes triangular transitions and occasional ink-trap-like notches, giving counters a pinched, sculptural quality. Capitals are wide and sweeping with long, elegant curves (notably C, G, S), while lowercase combines compact bowls with lively entry/exit strokes; numerals follow the same razor-edged, high-drama construction.
Best suited to headlines, pull quotes, and titling where the sharp contrast and sculpted details can read clearly. It works well for fashion/editorial layouts, posters, brand marks, and high-impact packaging, especially when set with generous tracking and ample whitespace.
The overall tone is glamorous and assertive, balancing classic serif cues with a distinctly decorative, fashion-forward sharpness. Its energetic italic flow and knife-like terminals make it feel theatrical and premium rather than quiet or utilitarian.
The design appears intended to reinterpret a classic italic serif through a contemporary, cut and faceted construction—amplifying contrast, sharpening terminals, and exaggerating curves to produce a distinctive display texture.
Spacing appears intentionally airy for display use, with strong silhouette contrast between thick verticals and hairline connections. Several forms feature distinctive clipped corners and pointed spur details that create visual sparkle at larger sizes.