Sans Normal Kumin 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Aspira' by Durotype, 'Munika' by Gravitype, 'Menca' by Kvant, 'Futura SH' by Scangraphic Digital Type Collection, 'June Pro' by Schriftlabor, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, modern, sporty, confident, friendly, impact, motion, clarity, modernity, approachability, geometric, rounded, slanted, compact, clean.
A slanted sans with heavy, even stroke weight and softly rounded terminals. The letterforms lean forward with a consistent italic angle, pairing broad curves with crisp joins and minimal modulation. Counters are generally open and round, while diagonals and arms are sturdy and direct, giving the texture a compact, high-impact rhythm. Numerals follow the same robust, rounded construction, staying clear and punchy at display sizes.
Best suited to headlines, posters, branding, and packaging where a bold, fast-moving voice is needed. It works especially well for sports, event promotions, and product callouts, and can also serve as a strong accent typeface alongside a calmer text face.
The overall tone is energetic and contemporary, with a forward-leaning posture that reads as active and assertive. Its rounded geometry keeps the voice approachable rather than severe, making it feel sporty and confident without becoming rigid.
Likely designed to deliver a high-impact italic sans that feels modern and kinetic while remaining clean and legible. The rounded, geometric construction suggests an emphasis on friendly confidence and clear recognition in display settings.
In text, the strong weight and tight, steady rhythm create a dark, headline-oriented color that emphasizes momentum. The italic stance is prominent across both uppercase and lowercase, helping short phrases and calls-to-action feel dynamic.