Sans Normal Kunor 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Aribau Grotesk' by Emtype Foundry, and 'Gelion' by Halbfett (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, friendly, confident, impact, motion, contemporary, approachability, clarity, rounded, oblique, compact, high-impact, smooth.
A heavy, oblique sans with smooth, rounded curves and firmly squared terminals. Letterforms are built on broad circular and oval shapes, with generous counters that keep the dense weight readable. The slant is consistent across caps, lowercase, and figures, and the overall rhythm feels compact and forward-leaning, with clear, simplified construction and minimal stroke modulation.
Best suited for short-to-medium display copy such as headlines, campaign graphics, brand marks, and packaging where a bold, energetic voice is needed. It also fits sport and fitness aesthetics, event promotion, and prominent numeric applications like pricing, stats, or signage where quick recognition is important.
The tone is energetic and assertive, with a dynamic, in-motion feel driven by the steady oblique angle and substantial weight. Rounded geometry softens the voice, keeping it approachable rather than harsh, while the compact forms maintain a confident, contemporary presence.
The design appears intended to deliver a contemporary, high-impact sans with a built-in sense of motion. Its rounded geometric construction and consistent slant aim to balance friendliness with punch, prioritizing clarity and visual momentum in display typography.
Capitals read cleanly and stable, while lowercase shows strong geometric influence with single-storey-style simplicity where visible (e.g., the general roundness and open apertures). Numerals match the same forward slant and sturdy build, making them suitable for prominent display settings where consistency across letters and numbers matters.