Sans Normal Labaj 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, energetic, confident, sporty, friendly, punchy, impact, emphasis, attention, modernity, momentum, rounded, chunky, smooth, soft terminals, geometric.
The design is a heavy, forward-slanted sans with broad proportions and generous curves. Strokes are thick and even, with rounded terminals and smoothly sculpted joins that create a soft, inflated silhouette. Counters stay fairly open for the weight, and the overall rhythm is compact and punchy, with simple, geometric letterforms that maintain clear shapes at display sizes.
This font is well suited to headlines, posters, packaging, and marketing where strong emphasis and quick recognition are needed. It can work effectively for sports branding, entertainment promos, social media graphics, and bold editorial callouts. For longer text, it is best reserved for short bursts—titles, pull quotes, and labels—where its weight and slant enhance emphasis rather than dominate readability.
This typeface feels energetic and extroverted, with a confident, sporty forward motion. Its heavy presence reads as bold and attention-seeking, while the rounded construction keeps the tone friendly rather than severe. Overall it conveys a contemporary, promotional vibe suited to high-impact messaging.
The font appears designed to maximize impact and immediacy through heavy strokes, broad shapes, and a consistent forward slant that implies motion. Its rounded geometry and simplified forms suggest an intention to stay approachable and legible while still reading as assertive and promotional.
Uppercase forms are broad and compact with rounded bowls, while lowercase letters show single-storey shapes (notably a and g) that reinforce the geometric, friendly construction. Numerals are similarly heavy and rounded, with clear silhouettes designed to read at large sizes.