Sans Normal Lakej 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Round' by Artegra, 'Quickflio' by Brenners Template, 'Giga Sans' by Locomotype, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, energy, modernity, approachability, display strength, rounded, blocky, compact, slanted, soft corners.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, compact counters. Strokes stay consistent in weight, creating a strong, poster-like color on the page, while smooth curves and softened joins keep the forms from feeling sharp or rigid. The lowercase shows single-storey shapes (notably a and g) and generally large bowls with short, sturdy terminals; the figures match the same wide, powerful construction and read clearly at display sizes.
It performs best in short, punchy settings such as headlines, posters, logos, and brand wordmarks where a strong typographic voice is needed. The weight and wide stance also suit sports and active-themed graphics, packaging callouts, and attention-grabbing digital banners.
The overall tone is confident and high-impact, with a forward-leaning momentum that feels athletic and energetic. Rounded geometry adds approachability, balancing the weight so it comes across as bold and contemporary rather than aggressive.
The font appears designed to deliver maximum impact with a modern, rounded sans structure and a built-in italic energy. Its proportions and uniform weight suggest an intention to stay readable at larger sizes while projecting speed, confidence, and contemporary friendliness.
The design emphasizes horizontal spread and dense interior shapes, producing tight-looking apertures and a strong silhouette. The italic angle appears built into the letterforms rather than mechanically skewed, giving the set a cohesive, purposeful slant across caps, lowercase, and numerals.