Sans Superellipse Firuh 2 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Bunken Tech Sans Wide' by Buntype, 'Etelka' by Storm Type Foundry, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, logos, sports branding, automotive, tech branding, fast, sporty, tech, modern, confident, impact, motion, clarity, branding, headline, aerodynamic, angular rounding, clean terminals, compact texture, squared curves.
A heavy, slanted sans with squared-off curves and superelliptical rounding, giving bowls and counters a rounded-rectangle feel. Terminals are clean and crisp, with a mix of straight cuts and softened corners that keeps the texture compact and controlled. Proportions favor broad letterforms and open interiors, while the rhythm stays even and mechanical, producing a smooth, aerodynamic line in text settings.
Well suited for sports and automotive branding, tech product identities, esports and streaming graphics, and punchy advertising headlines. It can work effectively in UI callouts, packaging, and posters where short lines need strong presence and a sense of movement. For longer passages, it reads best at larger sizes where the wide forms and italic angle can breathe.
This font projects speed and decisiveness, with an energetic slant and a confident, forward-driving stance. Its tone feels contemporary and performance-oriented, leaning sporty and techy rather than editorial or traditional. The overall impression is clean and punchy, designed to read as assertive and modern.
The design appears intended to communicate motion and strength through a consistent slant, broad silhouettes, and squared-round geometry. Its simplified, low-detail construction prioritizes quick recognition and a solid typographic block, making it suited to attention-grabbing settings where personality comes from stance and proportion rather than ornament.
Round letters like O and Q read as rounded rectangles, and several figures show streamlined, horizontal emphasis that reinforces the fast, engineered feel. The uppercase set looks especially stable and blocky, while the lowercase maintains the same geometric logic for a cohesive voice across display text and numerals.