Sans Superellipse Firuh 7 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Bunken Tech Sans Wide' by Buntype, 'Tactic Round' and 'Tactic Sans' by Miller Type Foundry, 'Verbatim' by Monotype, and 'Neuropolitical' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, esports, automotive graphics, futuristic, motorsport, tech, assertive, sleek, speed cue, tech aesthetic, display impact, systematic geometry, oblique, square-rounded, extended, angular, streamlined.
A heavy, oblique sans with extended proportions and a square-rounded (superelliptic) construction. Curves resolve into rounded-rectangle bowls, while many terminals are cleanly cut on angles, producing a fast, forward-leaning rhythm. Counters are compact and apertures tend to be narrow, with consistent stroke thickness and crisp joins. The lowercase shows a tall x-height and sturdy, simplified forms; figures and capitals maintain the same geometric, aerodynamic styling with flattened curves and chamfer-like edges.
Best suited to large-scale applications such as headlines, posters, identity marks, and branding where a fast, technical attitude is desired. It also fits UI-style graphics, product packaging, and event promotions that benefit from a streamlined, high-impact sans.
The overall tone feels modern and performance-driven, suggesting speed and engineered precision. Its rounded-square geometry and pronounced slant evoke contemporary tech, automotive, and sci‑fi interfaces more than neutral editorial typography.
The font appears designed to convey speed and modernity through extended widths, a pronounced oblique stance, and superellipse-based letterforms. Its consistent, simplified geometry prioritizes bold, contemporary presence and a cohesive system look across letters and numerals.
The design emphasizes strong silhouettes and tight internal space, which helps it read as punchy at display sizes. The superelliptic rounding keeps shapes friendly despite the aggressive slant and sharp cuts, creating a controlled balance between softness and edge.