Sans Normal Mydiz 12 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pais' by Latinotype, 'Eastlane' by Stawix, 'Nomina' by Tokotype, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, display impact, approachable tone, geometric clarity, brand presence, rounded, soft corners, blocky, compact joins, high impact.
A heavy, rounded sans with broad proportions and smooth, blunt terminals. Curves are generous and circular, while straight strokes keep a sturdy, block-like silhouette; many joins are tight, creating compact internal spaces in letters like B, a, e, and s. The overall rhythm is even and stable, with simple geometric construction and minimal modulation, producing strong, dark word shapes in text.
Best suited to display applications where strong presence and quick recognition matter: headlines, posters, brand marks, packaging, and signage. It can work for short subheads or callouts, but the dense counters and heavy color make it less ideal for long-form reading at smaller sizes.
The tone is upbeat and approachable, combining a chunky weight with soft, rounded shaping that feels friendly rather than aggressive. Its bold presence gives it a confident, attention-grabbing voice that can read as slightly retro or pop-oriented, especially at display sizes.
The design appears intended to deliver maximum impact with a friendly, geometric personality—prioritizing bold silhouettes, rounded construction, and clear, simple forms that hold up in large-scale, high-contrast settings.
Counters tend to be relatively small for the weight, which increases density and contrast against the page at larger sizes. The figures and capitals share the same stout, rounded construction, helping numerals and text feel unified in headlines and short bursts of copy.