Sans Normal Bydeh 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, web typography, editorial, branding, signage, modern, neutral, clean, approachable, functional, clarity, versatility, modernity, simplicity, readability, geometric, monoline, rounded, minimal, open apertures.
A clean, monoline sans with broadly geometric construction and generous round counters. Strokes stay even and consistent, with smooth curves and crisp terminals that read as straight-cut rather than flared. Proportions feel balanced and contemporary: capitals are wide and stable, while lowercase forms are simple and open, keeping interior spaces clear at text sizes. Figures are straightforward and highly legible, with round forms that match the letter rhythm and a neat, even baseline presence.
Well-suited to interface copy, web content, and editorial layouts where a clean, even texture supports long-form readability. It also works effectively for straightforward branding systems, wayfinding, and labels thanks to its clear shapes and stable, modern rhythm.
The overall tone is modern and neutral, prioritizing clarity over personality. Its soft rounding and restrained geometry give it an approachable, unfussy voice that feels contemporary and dependable rather than expressive or decorative.
The font appears designed as a versatile, general-purpose sans that delivers consistent legibility and a contemporary feel across both display and text applications. Its geometric leaning and open forms suggest an emphasis on clarity, neutrality, and easy system integration.
Round letters maintain a consistent circular logic across O/C/G/Q and the numerals, creating a cohesive texture. The design emphasizes open shapes and clean joins, helping prevent dense spots in running text while still looking orderly in all-caps settings.