Sans Normal Bulew 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Reyhan' by Plantype, 'Dortmund' and 'Identidad' by Punchform, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, clean, modern, neutral, friendly, functional, clarity, versatility, modern utility, neutral tone, readability, geometric, rounded, open counters, high legibility, even rhythm.
A clean sans serif with a geometric, circle-driven construction and smoothly rounded curves. Stroke weight is even throughout, with minimal modulation and crisp, square terminals on many verticals and horizontals. Proportions feel balanced and steady, with open counters and clear interior spaces that keep letters from clogging at text sizes. Uppercase forms are straightforward and restrained, while lowercase shapes maintain a consistent, uncluttered rhythm; numerals follow the same simple, contemporary logic.
It works well for interface copy, product communication, and general-purpose text where clarity and consistency are priorities. The steady rhythm and open shapes also suit editorial layouts, wayfinding, and understated brand systems that need a contemporary but unobtrusive sans.
The overall tone is modern and neutral, projecting clarity and approachability rather than strong personality. Its rounded forms soften the texture, giving it a friendly, practical voice suitable for everyday communication.
The design appears intended as a versatile, general-use sans that prioritizes legibility and a tidy, geometric appearance. It aims to deliver a contemporary, dependable texture across both display settings and continuous reading without stylistic distraction.
Round letters like O and Q appear nearly circular, reinforcing a geometric foundation. Diacritics and punctuation shown in the sample text sit cleanly without drawing attention, supporting a calm, even typographic color across lines.