Sans Normal Ormum 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Belle Sans' by Park Street Studio, and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, confident, modern, approachable, energetic, impact, approachability, clarity, modern utility, rounded, soft terminals, compact, high impact, smooth curves.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Counters are generally open and generous for the weight, while joins and terminals stay clean and softly finished rather than sharply cut. The lowercase has a sturdy, slightly condensed rhythm with a single-storey “a” and “g,” a rounded “e,” and a straightforward, vertical “t,” giving the text a solid, contemporary texture. Numerals are wide and stable, with simple, geometric construction that matches the letterforms.
This font is well suited to headlines, brand marks, packaging, and promotional graphics where a bold, friendly presence is needed. It can also work for short UI labels and signage, especially when readability and a modern, approachable tone are priorities.
The overall tone is friendly and direct, combining a soft, approachable geometry with the authority of a strong stroke presence. It reads as modern and practical, with a casual warmth that avoids feeling overly playful.
The design appears intended to deliver a contemporary, geometric sans personality with softened edges, balancing strong visibility with an inviting, everyday feel. It prioritizes clean construction and even texture for impactful, uncomplicated communication.
In the sample text, the dense color and rounded shaping hold together well at display sizes, producing a confident headline voice. The forms lean toward geometric simplicity, with minimal stylistic quirks and an emphasis on clarity and consistency across caps, lowercase, and figures.