Sans Normal Onbab 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi', 'Akagi Pro', 'Anago', and 'Macha' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, clean, approachable, clarity, impact, versatility, modernity, geometric, rounded, compact, solid, even.
A sturdy sans with largely geometric construction and softly rounded curves. Strokes are consistently heavy with minimal modulation, and terminals are clean and mostly flat, creating a crisp silhouette. Round letters (C, O, Q) read as near-circular with generous interior space, while straighter forms (E, F, H, N) keep a firm, rectilinear stance. Lowercase shapes are simple and open, with a single-story “g” and a compact, rounded “e,” and the numerals follow the same straightforward, evenly weighted drawing.
Well-suited to headlines and display typography where a solid, modern presence is needed, such as posters, brand marks, packaging, and wayfinding. It also holds up in short-to-medium UI or marketing copy at larger sizes where clarity and a friendly tone are priorities.
The overall tone is contemporary and approachable, balancing a friendly roundness with a confident, no-nonsense weight. It feels utilitarian in a good way—clear, direct, and easy to trust—without becoming clinical.
The design appears intended as a practical, contemporary workhorse sans with geometric DNA—optimized for quick recognition and strong impact while keeping shapes familiar and readable.
Spacing appears comfortable and consistent, supporting dense settings in the sample text without collapsing counters. The cap set has a strong, poster-like presence, and the lowercase maintains a steady rhythm that favors clarity over ornament.