Sans Normal Ragud 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith (names referenced only for comparison).
Keywords: branding, packaging, headlines, ui labels, signage, friendly, modern, approachable, soft, approachability, clarity, impact, versatility, rounded, geometric, clean, sturdy, closed apertures.
A compact, rounded sans with heavy, even strokes and softly squared terminals. Curves are built from broad circular forms, producing full bowls (O, Q, o) and smooth joins, while counters skew moderately small, giving a dense, sturdy texture. The lowercase shows single-storey a and g with simple, closed shapes, and the overall rhythm is consistent and uncluttered with minimal stroke modulation. Numerals follow the same rounded, substantial construction, with clear, stable silhouettes and restrained detailing.
Well-suited for branding and packaging where a friendly, contemporary voice is needed, and for headlines or short blocks of copy that benefit from a strong, even typographic color. It can also work effectively in UI labels and signage at moderate sizes where rounded forms and sturdy shapes support quick recognition.
The tone is warm and approachable, with a contemporary, friendly feel driven by rounded geometry and softened corners. Its dense color and smooth curves read confident and straightforward rather than delicate or technical, making it feel inviting and dependable.
The font appears intended as a versatile rounded sans that balances geometric clarity with softened, human-friendly edges. Its heavy, even construction prioritizes impact and consistency across display and text-like settings without introducing decorative quirks.
Apertures tend toward the closed side (notably in letters like e and s), which reinforces the solid, compact color in text. The design favors simple, high-signal forms and avoids sharp angles, keeping the overall impression cohesive across uppercase, lowercase, and figures.