Sans Normal Rirav 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', 'Avenir Next World', and 'Janna' by Linotype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, confident, approachable, clean, soft modernity, friendly clarity, brand presence, everyday legibility, rounded, geometric, soft corners, open counters, even rhythm.
A rounded, geometric sans with smooth curves and softened terminals that keep the texture even and contemporary. Strokes are sturdy and largely uniform, with generously rounded joins and corners that reduce sharpness across the alphabet. Counters are open and clear, round letters lean toward near-circular bowls, and straight-sided forms (like H, N, E) maintain tidy, consistent proportions. The overall spacing and proportions create a steady, readable rhythm, with a slightly playful feel coming from the curved finishing details on several lowercase forms.
Well suited to branding and identity work that wants a warm, contemporary voice, as well as headlines, posters, and packaging where confident, rounded forms help attract attention. It can also work for UI labels and short interface text where clarity and a friendly tone are more important than strict neutrality.
The font communicates a friendly, modern tone that feels approachable rather than formal. Its rounded construction adds warmth and a hint of playfulness while still reading as straightforward and dependable for everyday messaging.
The design appears intended to blend geometric clarity with softened edges, producing a sans that feels modern and accessible without becoming overly quirky. Its consistent, rounded construction aims for strong presence in display use while maintaining straightforward legibility.
Uppercase shapes read clean and poster-ready, while the lowercase introduces more personality through rounded terminals and compact, sturdy silhouettes. Numerals appear solid and simple with clear shapes suited to quick recognition at display sizes.