Sans Other Fuhe 10 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, sports branding, playful, retro, punchy, quirky, cartoonish, attention grab, retro flavor, texture, branding, display impact, soft corners, bulbous, wedge cuts, ink traps, stencil-like.
A heavy, wide display sans with soft, rounded outer contours and conspicuous internal cut-ins that read like wedge-shaped ink traps or stencil breaks. The strokes are built from chunky, geometric masses with frequent triangular notches and flattened terminals, creating a rugged rhythm despite the smooth overall silhouettes. Counters tend to be small and horizontally biased (notably in O, e, a), and many letters include deliberate interior gaps or slits (seen across S, W, Z, and several lowercase forms), which adds texture and improves separation at large sizes. The lowercase is compact with a tall x-height and simplified, blocky constructions; figures are equally bold and tightly countered, matching the alphabet’s dense color.
Best suited to large-format display use such as posters, headlines, logo wordmarks, and packaging where its bold texture and distinctive cut-ins can be appreciated. It can also work for energetic sports or entertainment branding, short slogans, and title treatments where a quirky, high-impact tone is desirable.
The font projects a loud, playful attitude with a distinctly retro, poster-like energy. Its chunky forms and quirky cut-ins feel sporty and cartoon-adjacent, giving text a punchy, attention-grabbing voice that reads as informal and expressive rather than neutral.
The design appears intended as a characterful display sans that differentiates itself through deliberate interior notches and compact counters, producing a memorable silhouette and strong word-shape. Its construction prioritizes impact, texture, and brand presence over quiet readability in long passages.
The repeated internal notches create a strong pattern across words, giving lines a lively, almost "shredded" texture that becomes a key part of the identity. Because counters are small and the detailing is prominent, the design reads best when allowed enough size for the interior breaks to remain clear.