Sans Normal Ishy 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Stinger' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, playful, retro, chunky, friendly, punchy, impact, approachability, nostalgia, distinctiveness, rounded, soft corners, heavy ink, bulky, compact counters.
A heavy, rounded sans with broad proportions and dense, blocky shapes. Curves are built from smooth, near-circular bowls with soft transitions into straights, giving letters a molded, slightly inflated look. Terminals are blunt and rounded rather than sharp, and counters tend to be small relative to stroke mass, which increases overall darkness. The rhythm is bold and steady, with a few quirky constructions (notably in S and several lowercase forms) that add character without breaking overall consistency.
Best suited for display settings where impact matters: headlines, posters, labels, packaging, and bold brand marks. It can work for short UI headers or calls to action when set with generous spacing, but it is most comfortable in large, punchy applications rather than long reading.
The tone is upbeat and humorous, with a distinctly retro display flavor. Its exaggerated weight and rounded geometry feel friendly and approachable while still being loud and attention-grabbing, making it read as fun rather than formal.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining strong mass with playful letter shaping to create a distinctive, memorable display presence.
At text sizes the tight counters and heavy joins can close up, while large sizes emphasize the distinctive, slightly idiosyncratic silhouettes. Numerals match the letterforms with similarly chunky, rounded construction and strong presence.