Sans Normal Bidas 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'MVB Embarcadero' by MVB and 'Glimp' and 'Glimp Rounded' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, clean, approachable, approachability, clarity, modernity, impact, versatility, rounded, geometric, open counters, high legibility, even rhythm.
This typeface presents a robust, rounded sans construction with broad, smooth curves and minimal stroke modulation. Letterforms are built from simple geometric primitives with softened terminals, producing open counters and a steady, even color in text. Proportions feel balanced and contemporary, with clear joins and generous interior space that helps shapes remain distinct at display and larger text sizes. Numerals follow the same rounded, solid logic, pairing comfortably with the lowercase and uppercase.
It works well for headlines and branding where a friendly, modern presence is needed, and it scales effectively for posters and packaging that benefit from high-impact, rounded letterforms. The sturdy shapes and open counters also suit short blocks of text in signage or UI-style labeling where quick recognition is important.
The overall tone is warm and approachable while still feeling contemporary and assured. Its rounded geometry and even rhythm create a friendly, straightforward voice that reads as practical rather than formal or technical.
The design appears intended to deliver a contemporary, approachable sans that combines strong presence with soft, rounded geometry. It prioritizes legibility and consistency across cases and numerals, aiming for an easygoing but confident voice in display and general-purpose settings.
The design emphasizes clarity through open apertures and uncomplicated silhouettes, keeping punctuation and diacritics (as shown) visually consistent with the main alphabet. In sample text, the forms maintain strong readability and a cohesive texture, with rounded shapes preventing the heavy weight from feeling harsh.