Sans Normal Onbab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Andale Sans Paneuropean' by Monotype, 'Akagi' and 'Akagi Pro' by Positype, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, clean, friendly, modern, punchy, impact, clarity, simplicity, modernity, readability, geometric, rounded, blocky, high legibility, sturdy.
A heavy, geometric sans with broad, even strokes and smoothly rounded curves. Letterforms lean on simple circular construction in the bowls (O, C, G) paired with flat terminals and crisp joins, creating a sturdy, uniform texture. Counters are generous for the weight, and the overall proportions feel compact and efficient, with straightforward shapes and minimal modulation. The numerals match the same solid, simplified geometry, reading clearly at display sizes.
Best suited for headlines, posters, and branding where a strong, clean voice is needed. It should work well in signage and packaging that benefits from simple, high-impact shapes, and it can also serve as a sturdy UI or marketing typeface when used at larger sizes with adequate spacing.
The tone is direct and contemporary, projecting confidence and clarity without feeling cold. Its rounded geometry adds a friendly, approachable edge, while the dense weight and clean construction give it a punchy, assertive presence.
The design appears intended to deliver a straightforward, modern sans look with maximum visual impact and clear readability. It emphasizes geometric construction and consistent stroke presence to create a reliable, contemporary workhorse for display-forward typography.
Capital forms appear tightly engineered and consistent, while lowercase maintains a practical, no-nonsense rhythm suitable for short runs of text at larger sizes. The overall feel prioritizes simple silhouettes and strong figure-ground contrast for quick recognition.