Serif Contrasted Ipdu 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, fashion, refined, dramatic, elegance, prestige, editorial impact, modern classic, hairline, crisp, elegant, sharp, high-waisted.
A sharply contrasted serif with pronounced thick–thin modulation and crisp, hairline serifs. The design shows mostly vertical stress, smooth rounded bowls, and a tall, elegant stance with relatively narrow apertures and compact counters in several letters. Serifs are fine and clean, generally unbracketed, with pointed joins and occasional knife-like terminals that heighten the engraved look. In text, the rhythm alternates between bold stems and delicate connecting strokes, creating a sparkling, high-definition texture at display sizes.
Best suited to display typography such as magazine titles, fashion and beauty branding, premium packaging, and poster headlines where the fine hairlines can be appreciated. It can work for short pull quotes or deck text when set with generous size and spacing, but the contrast and delicate details make it less ideal for dense, small-size body copy.
The overall tone is polished and sophisticated, with a fashion-editorial sheen and a slightly dramatic, high-society presence. The hairline details and sharp terminals convey precision and luxury, while the strong verticals add authority and formality.
The design appears intended to deliver a contemporary take on classic high-contrast serif proportions, prioritizing elegance, sharp detail, and dramatic typographic color for editorial and brand-forward settings.
The numerals follow the same high-contrast logic, with rounded forms (notably 8 and 9) showing delicate internal joins. The italic is not shown; all samples present a consistent upright posture. At smaller sizes the thinnest strokes are likely to become fragile, while at larger sizes the contrast reads as intentional and striking.