Sans Normal Saloz 14 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, labels, playful, friendly, casual, handmade, approachable, space-saving, friendly tone, display clarity, modern casual, condensed, rounded, soft terminals, monoline, quirky.
A condensed sans with monoline strokes and softly rounded joins that keep the texture even and calm. Curves are slightly oval and gently irregular, giving counters a hand-drawn feel while maintaining clear, consistent construction. Terminals tend to be blunt or lightly rounded, and several glyphs show subtle asymmetries (notably in bowls and diagonals) that add character without breaking legibility. Spacing is compact with a steady rhythm, producing a tall, columnar look well suited to tight settings.
Best suited for short-to-medium display text where a compact width and personable voice are helpful—headlines, posters, packaging, labels, and branding marks. It can also work for UI accents or captions when a friendly tone is desired, though the condensed fit makes it especially effective where horizontal space is limited.
The overall tone is friendly and informal, with a lightly whimsical, handmade flavor rather than a strict geometric or corporate voice. Its narrow proportions and soft shaping create an approachable, upbeat impression that reads as modern-casual and slightly quirky.
The design appears intended to deliver a compact, highly legible sans with a warm, slightly handmade personality. It balances simplified forms and consistent stroke weight with small irregularities to avoid sterility and to add charm in display applications.
Round letters stay open and readable, while diagonals and joins keep a simplified, utilitarian geometry. Numerals follow the same condensed, monoline approach, matching the text color closely for cohesive mixed content.