Sans Normal Utrif 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'JAF Facit' by Just Another Foundry (names referenced only for comparison).
Keywords: ui text, branding, marketing, product labels, presentations, contemporary, friendly, dynamic, clean, approachable, readable italic, modern utility, friendly tone, clear emphasis, oblique, humanist, rounded, open, smooth.
This typeface is an oblique, low-contrast sans with smooth, rounded curves and softly tapered joins. Letterforms show open apertures and generous internal counters, with a steady, even rhythm that keeps paragraphs calm despite the slant. Curves are built from clean elliptical geometry, while diagonals and terminals are slightly sheared, reinforcing a forward-leaning texture. The overall proportions feel balanced, with a straightforward cap set and a legible, moderately sized x-height in the lowercase.
It suits interface typography, product and startup branding, and marketing copy where a clean sans with extra motion helps emphasize a contemporary voice. The italic posture works well for emphasis, captions, pull quotes, and short-to-medium passages where you want speed and immediacy without losing clarity.
The tone is modern and friendly, with an energetic forward motion typical of italic styles. Its rounded construction and open shapes give it an approachable, conversational feel rather than a sharp or formal one. It reads as practical and contemporary—more everyday UI and brand communication than editorial drama.
The design appears intended to deliver a versatile, modern sans in an italic style that stays readable in extended text. Its rounded, open construction suggests a focus on approachability and clarity, while the consistent oblique angle adds momentum for display and emphasis use.
The numerals and lowercase share the same smooth, rounded logic as the capitals, producing a cohesive color across mixed alphanumeric settings. Spacing appears designed for continuous reading, and the slant is consistent enough to keep lines organized while still feeling lively.