Slab Rounded Ubme 7 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: packaging, posters, headlines, book covers, branding, friendly, retro, sturdy, approachable, playful, approachability, readability, impact, retro warmth, rounded serifs, soft corners, low contrast, bracketed slabs, chunky.
A sturdy slab-serif with low contrast and generously rounded corners throughout. The strokes are largely even, with thick, softly bracketed slab serifs and bulbous terminals that give the letters a cushioned, inked-in feel. Proportions are fairly open and readable, with wide bowls and clear counters; curves are smooth and slightly heavy, producing a dark, steady color in text. Numerals and lowercase follow the same rounded, weighty construction, with simple, legible forms and consistent terminal treatment.
This face works well for packaging and branding that benefit from a friendly, trustworthy voice, as well as posters and headlines where its chunky slabs can carry visual weight. It can also suit book covers and short-form editorial applications, especially where a retro or print-inspired tone is desired and the robust letterforms help maintain legibility.
The overall tone is warm and approachable, combining a dependable, workmanlike structure with a soft, friendly edge. Its rounded slabs and chunky rhythm evoke a nostalgic, print-forward personality—confident without feeling severe. The result feels inviting and slightly playful, well suited to messaging that wants charm alongside clarity.
The design appears intended to blend the authority of a slab-serif with rounded, approachable detailing. By keeping contrast low and corners soft while maintaining substantial serifs, it aims for high impact and readability with a warm, nostalgic character.
In running text the font produces a dense, even texture, and the rounded slab serifs stay prominent at smaller sizes. The design favors clear silhouettes over sharp detailing, with softened joins and terminals that help maintain a cohesive, comfortable look across caps, lowercase, and figures.