Sans Normal Idgem 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, casual, approachable, lively, modern, readable italic, soften tone, modern utility, friendly voice, rounded, soft, monoline, humanist, slanted.
A slanted, monoline sans with softly rounded terminals and gently inflated curves. Letterforms are built from clean, elliptical strokes with minimal contrast and a smooth, continuous rhythm that reads like an informal italic rather than a rigid oblique. The capitals are open and rounded (notably in C/G/O), while the lowercase mixes single-storey forms with broad bowls and short, tidy joins. Numerals follow the same rounded, steady stroke logic, keeping a consistent color and an even, quiet texture across words.
Well-suited for interface copy, product branding, and editorial sidebars where a friendly italic voice is needed without high contrast or sharp detailing. It can work effectively in short paragraphs, pull quotes, and marketing lines, and it scales nicely to signage and packaging where the rounded shapes keep the tone approachable.
The overall tone is warm and conversational, with a hand-friendly ease that feels contemporary and unforced. Its rounded geometry and steady slant suggest motion and informality without becoming playful or decorative, making it feel welcoming and easygoing.
This design appears intended as a versatile italic sans that softens a geometric foundation with humanist rounding and a calm, even stroke. The goal seems to be creating a modern, readable voice that adds warmth and momentum to text while remaining clean and broadly usable.
Spacing appears moderately open with smooth sidebearings, supporting flowing word shapes in text. The slant is consistent across upper- and lowercase, and the design favors clear counters and open apertures, helping maintain legibility at smaller sizes while preserving a relaxed, personable character.