Sans Normal Idrub 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, handwritten, playful, approachable, handwritten tone, friendly branding, casual readability, informal display, rounded, soft, brushy, informal, lively.
A rounded, italic sans with a hand-drawn feel, built from smooth, continuous strokes and soft terminals. Letterforms lean consistently to the right, with slightly variable stroke edges that suggest a pen or brush, while overall weight stays even and low-contrast. Counters are open and generally oval, curves are generous, and joins are simplified, creating an easy, flowing rhythm. Proportions are moderate with a compact, tidy silhouette and gently irregular widths that keep the texture lively without looking messy.
Works well for short to medium text where an approachable, informal voice is desired—such as lifestyle branding, packaging callouts, posters, and social media graphics. It can also serve effectively for quotes, invitations, and headings where a handwritten italic energy adds personality while remaining legible.
The font reads warm and personable, with a casual, conversational tone. Its soft curves and subtle stroke wobble feel human and relaxed rather than technical, giving text an inviting, upbeat character that suits friendly messaging and lighthearted branding.
Likely designed to provide a friendly, handwriting-inspired italic sans that feels contemporary and usable, balancing casual charm with clean, readable shapes. The consistent slant and rounded construction suggest an emphasis on quick recognition and a warm tone in everyday design contexts.
Uppercase forms are clean and rounded with softened corners, while the lowercase emphasizes a handwritten cadence through asymmetric shapes and slightly bouncy spacing. Numerals follow the same informal logic, with rounded forms and simple constructions that blend naturally into text settings.