Sans Normal Lydat 16 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, assertive, punchy, energetic, modern, impact, motion, attention, brand voice, headline focus, oblique, compact, rounded, bulky, soft corners.
A heavy, oblique sans with broad, rounded bowls and tightly controlled apertures. Strokes are uniform and dense, with smooth curves and subtly softened corners that keep the mass from feeling harsh. The slant is consistent across uppercase, lowercase, and figures, producing a forward-leaning rhythm; counters stay relatively small, helping the design read as compact and forceful. Lowercase forms are sturdy and simplified (single-storey a and g), with short, thick terminals and minimal detailing.
Best suited to large-scale display work where density and slant can create urgency: headlines, posters, sports and fitness branding, and bold packaging labels. It can also work for short callouts and signage when you want maximum presence and a modern, dynamic voice.
The overall tone is athletic and emphatic, with a sense of speed created by the steady oblique angle and chunky silhouettes. It feels contemporary and confident—more about impact and momentum than refinement—while the rounded geometry adds a friendly, approachable edge.
The design appears intended to deliver high-impact display typography with a continuous forward motion, pairing strong, rounded construction with an oblique stance for energetic emphasis. Its simplified shapes and consistent weight suggest a focus on clarity at large sizes and a cohesive, brandable texture.
Capitals are wide and stable with generous curves (C, O, Q) and straightforward construction in angular forms (K, M, N, W). Numerals are bold and blocky, matching the letterforms closely for cohesive headline setting, and the punctuation visible in the sample text reads as equally weighty and utilitarian.