Sans Superellipse Sumi 10 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, app ui, packaging, sporty, techy, punchy, dynamic, industrial, speed emphasis, impact display, modern branding, systematic geometry, rounded corners, squared curves, compact, tight apertures, high impact.
A very heavy, forward-slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are monolinear to mildly modulated, with a compact, engineered feel: counters tend to be small and rectangular, terminals are often flat or slightly radiused, and joins stay clean and sturdy. The letterforms lean into squarish curves (especially in bowls and numerals), producing a crisp rhythm that remains smooth rather than mechanical. Overall spacing looks purposeful and slightly tight, supporting dense, impactful setting in display sizes.
Best suited to branding, headlines, and short bursts of text where impact matters—sports identities, esports/tech campaigns, product packaging, and bold interface labels. It can also work for signage or titles where a compact, high-contrast-to-background presence and a sense of motion are desired.
The tone is assertive and kinetic, with a sporty, tech-forward attitude. Its slanted stance and blocky rounding evoke speed, equipment branding, and modern industrial design—confident, no-nonsense, and built for visibility.
The design appears intended to fuse speed and strength with a friendly, contemporary geometry—using forward slant, heavy weight, and rounded-square forms to deliver a modern display voice that stays clean and highly legible at large sizes.
Distinctive details include the consistently radiused corners, boxy counters, and a uniform, stencil-free solidity that keeps silhouettes strong. The numerals match the same rounded-rectangle logic, giving sequences a cohesive, system-like look.