Sans Other Asmur 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, quirky, friendly, handmade, cartoony, attention, approachability, humor, handmade feel, display impact, chunky, rounded, wobbly, irregular, bouncy.
A heavy, rounded sans with soft corners and deliberately uneven contours. Strokes are thick and largely monolinear, but with subtle wobble and occasional angled terminals that give a cut-paper or marker-drawn feel. Proportions are lively and inconsistent by design: counters range from tight to generously open, curves are slightly lopsided, and widths vary from glyph to glyph, producing a bouncing rhythm across words. The lowercase forms are simple and compact, with single-storey structures where applicable, and the numerals match the same chunky, informal construction.
Best suited to short, bold applications where personality matters: headlines, posters, packaging, stickers, and playful branding. It can also work for children’s materials or event signage where high impact and friendliness are desired, especially at display sizes.
The overall tone is upbeat and informal, leaning toward a whimsical, kid-friendly voice. Its irregularity reads as human and spontaneous rather than mechanical, giving headlines a cheerful, comedic energy.
The design appears intended to deliver maximum boldness with a hand-made, humorous character, using rounded forms and controlled irregularity to feel approachable and energetic rather than strict or corporate.
At larger sizes the texture feels intentionally rough-edged and animated; in longer lines the strong weight and uneven letter shapes create a busy, attention-grabbing pattern. The font’s distinctive silhouette comes more from quirky geometry and varied widths than from contrast or ornament.