Sans Normal Olgum 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun, 'Benn Beckman' by Factory738, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'Glorich' by Sarid Ezra, and 'Geometric 415' by Tilde (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, industrial, stencil, assertive, retro, utilitarian, stencil aesthetic, high impact, branding, circular counters, ink traps, notched, geometric, monoline.
A heavy, geometric sans with largely circular bowls and counters, cut by consistent vertical breaks that read like a stencil bridge running through many rounded forms. Strokes are broadly monoline with slightly softened joins and occasional wedge-like cut-ins at terminals, giving the contours a machined, notched feel. The overall rhythm is compact and steady, with sturdy verticals and simplified curves that keep shapes bold and graphic in both uppercase and lowercase.
Best suited to display typography where the stencil-like interruptions can read clearly: posters, headlines, branding marks, packaging, and bold wayfinding or product labeling. It can work for short text blocks when set generously, but it is most effective where strong graphic presence is desired.
The repeated slit-and-bridge motif creates an industrial, engineered tone—confident and attention-grabbing, with a subtle retro signage flavor. It feels more utilitarian than elegant, prioritizing impact and recognizability over delicacy.
The design appears intended to blend a clean geometric sans foundation with a consistent stencil/bridge system, producing a robust, high-impact voice that stays legible while adding a recognizable industrial signature.
Round letters (such as O/Q and similar forms) emphasize the central break, which becomes a defining texture across words. At smaller sizes or in dense paragraphs, those internal interruptions can become visually busy, but at display sizes they add distinctive character and help the type look purpose-built.