Sans Normal Obgor 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'FF Sero' by FontFont, 'Whitney' by Hoefler & Co., 'Praxis Next' by Linotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, retro, attention, approachability, display impact, retro charm, soft corners, chunky, rounded, bouncy, high impact.
A heavy, rounded sans with compact proportions and broad, cushioned curves. Strokes are consistently thick with gently softened corners, and round letters (O, C, G) lean toward circular forms while counters stay open enough for clarity at display sizes. Terminals are mostly blunt and squared-off, giving the alphabet a sturdy, blocky silhouette, while diagonals (A, K, V, W, X) remain wide and stable. Lowercase forms are simple and robust, with a single-storey a and g and short, thick arms and shoulders that keep the rhythm dense and even. Numerals match the same chunky construction, emphasizing solid fills and easy recognition.
This font excels in headlines, posters, and short statements where maximum impact and a friendly voice are needed. It also suits branding and packaging that want a bold, approachable presence, and it can work well for logo wordmarks when set with generous spacing and simple layouts.
The overall tone is upbeat and approachable, with a bouncy, slightly retro flavor that feels energetic rather than strict. Its weight and rounded geometry create a friendly confidence that reads as casual, fun, and attention-grabbing.
The letterforms appear designed to deliver strong visibility with a warm, rounded personality—prioritizing bold silhouettes, simple construction, and a lively texture for display-oriented typography.
The design shows a lively, slightly irregular bounce in the sample setting, which adds personality and motion to lines of text. Round punctuation and tight internal spaces make it most at home where strong shapes and bold texture are desired rather than delicate typographic nuance.