Sans Normal Lonan 1 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Formata' and 'Formata W1G' by Berthold, 'Frutiger' and 'Praxis Next' by Linotype, 'MVB Solitaire Pro' by MVB, 'Fact' by ParaType, and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, dynamic, impact, speed, emphasis, modern branding, display strength, oblique, rounded, compact, punchy, high-impact.
A heavy, oblique sans with compact proportions and rounded, smoothly modeled curves. Strokes are thick and consistently weighted, with subtle modulation visible in bowls and joins rather than sharp contrast. Terminals are clean and mostly blunt, while counters are moderately open, keeping forms sturdy at display sizes. The overall rhythm is forward-leaning and tightly spaced in feel, with slightly varying character widths that add a lively, kinetic texture across words and numerals.
Best suited to short, high-impact typography such as headlines, hero banners, posters, and logo lockups where the bold oblique silhouette can carry the layout. It also works well for energetic branding systems (sports, fitness, youth-oriented retail) and packaging callouts that need immediate emphasis.
The slanted stance and dense black weight give it a fast, athletic voice—confident, attention-grabbing, and built for momentum. Its rounded construction keeps the tone contemporary rather than aggressive, balancing impact with approachability.
Designed to deliver maximum presence with a forward-leaning, speed-oriented posture while staying clean and geometric enough for modern branding. The goal appears to be a strong display sans that reads quickly and feels contemporary, with enough roundness to remain friendly at large sizes.
Uppercase shapes read as solid blocks with softened curvature, while the lowercase shows clear differentiation and a strong baseline presence. Numerals are bold and rounded, matching the letterforms and maintaining consistent visual color in mixed alphanumeric settings.