Sans Normal Kedig 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'June Pro' by Schriftlabor, 'Hamburg Serial' by SoftMaker, 'TS Hamburg' by TypeShop Collection, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, friendly, attention, motion, impact, clarity, approachability, slanted, rounded, sturdy, punchy, smooth.
A heavy, forward-slanted sans with rounded, open counters and smooth, continuous curves. Strokes stay largely uniform, producing a solid silhouette with minimal modulation, while terminals are clean and slightly softened rather than sharp. Proportions feel broadly constructed and stable, with generous bowls and clear apertures that keep forms readable; the figures are similarly robust, with simple geometry and a strong baseline presence.
Best suited to headlines, short blurbs, and branding where a strong, kinetic sans is needed. It performs well on posters, product packaging, and athletic or lifestyle identities, and can handle prominent UI or display labels where clarity at larger sizes is the priority.
The overall tone is upbeat and assertive, with the slant adding motion and urgency. Its rounded construction keeps the voice approachable rather than aggressive, giving it a contemporary, sporty confidence suited to attention-grabbing messaging.
The design appears intended to deliver high-impact, modern display typography with a sense of motion and friendliness. It aims for strong readability through open counters and simple, rounded geometry while maintaining a bold, attention-forward presence.
Spacing in the sample text reads compact and cohesive, supporting dense headlines without looking cramped. Curved letters like C, S, and G emphasize the font’s circular logic, while diagonals in letters like K, V, W, and X reinforce the energetic, forward-driving rhythm.