Sans Normal Kedib 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Quire Sans' by Monotype, 'Amor Sans Neo' by Storm Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, contemporary, friendly, impact, motion, clarity, approachability, modernity, oblique, geometric, rounded, compact, sturdy.
This typeface is a heavy, oblique sans with compact, rounded geometry and a steady, even stroke. Curves are broadly circular and terminals are clean and blunt, producing solid black shapes with minimal modulation. Uppercase forms feel wide and stable, while lowercase proportions stay fairly conventional with simple, single-storey constructions (notably the a and g) and a clear, utilitarian rhythm. Figures are sturdy and open, with consistent weight and a slight forward lean that keeps counters from feeling cramped at display sizes.
It performs best in attention-grabbing settings such as headlines, posters, and bold branding where the oblique stance can communicate speed or momentum. The sturdy shapes and open counters also suit packaging, labels, and short callouts where strong contrast against the background is important.
The overall tone is energetic and assertive, with a sporty, motion-forward feel created by the oblique stance and dense weight. At the same time, the rounded construction keeps it approachable rather than aggressive, making it read as contemporary and friendly in headlines.
The letterforms appear designed to deliver a modern, high-impact voice with a sense of movement while preserving straightforward, geometric clarity. The goal seems to be a versatile display sans that reads quickly, feels confident, and stays friendly through rounded construction.
The design leans on simple, geometric skeletons and smooth curvature, with a noticeable emphasis on bold silhouettes and clear interior spaces. The forward slant is strong enough to read as intentional motion, and the broad joins and blunt terminals give it a robust, signage-like presence.