Sans Other Pohu 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Hubsch' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, casual, retro, express motion, stand out, add informality, display impact, oblique, rounded, chunky, squat, quirky.
A slanted, low-contrast sans with thick, rounded strokes and softly squared counters. The forms feel slightly condensed and squat, with broad curves, shallow apertures, and simplified terminals that read as blunt rather than sharp. Bowls and diagonals show a subtly irregular, hand-tuned rhythm, and several glyphs lean into idiosyncratic constructions (notably the angular joins and asymmetric curves) that give the set a distinctive, non-neutral texture. Numerals are bold and open with compact proportions, matching the letterforms’ sturdy, forward-leaning stance.
Best suited to headlines, short calls-to-action, branding lockups, and packaging where its forward-leaning energy can carry the message. It can also work for sports or lifestyle graphics, event titles, and bold UI accents, especially when set with generous tracking and line spacing.
The overall tone is energetic and informal, with a sporty, poster-like presence. Its oblique momentum and chunky shapes suggest motion and friendliness more than precision, leaning toward a slightly retro, display-oriented voice.
This design appears intended to deliver an energetic italic voice in a sturdy sans framework, prioritizing impact and motion over neutrality. The quirky constructions and rounded, chunky stroke shapes suggest a display-first approach meant to stand out in branding and promotional contexts.
At larger sizes the quirky details become a feature, but at smaller sizes the tight apertures and compressed curves can reduce clarity in dense text. The slant is consistent and prominent, making it feel like a built-in emphasis even when used as a default style.