Serif Flared Uglo 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, packaging, classic, literary, formal, authoritative, readability, tradition, warmth, authority, editorial voice, flared serifs, bracketed serifs, calligraphic, wedge terminals, oldstyle figures.
A serif typeface with gently flared, wedge-like terminals and softly bracketed serifs that feel carved rather than sharply machined. Strokes stay fairly even, with modest modulation and rounded joins that keep counters open and readable. The lowercase shows traditional proportions and a steady rhythm, with a double-storey “a” and “g” and a slightly calligraphic construction in curved letters. Capitals are sturdy and slightly wide, with confident horizontals and tapered endings that create a subtle, sculpted texture in text.
Well suited to long-form reading in books and editorial layouts where a traditional serif texture is desired. It also works effectively for headlines, pull quotes, and brand identities that want a classic, cultivated voice, and it can lend a premium feel to packaging and labels.
The overall tone is classical and bookish, conveying authority and familiarity without feeling overly ornate. Its flared endings add a warm, slightly humanist flavor that reads as established, trustworthy, and editorial.
The design appears intended to provide a familiar, literary reading experience with added warmth from flared terminals and subtly calligraphic shaping. It balances traditional serif structure with softened details to remain approachable in continuous text while still carrying a formal tone.
Numerals appear oldstyle (with varying heights), reinforcing a traditional, text-oriented character. The “Q” has a pronounced tail, and several lowercase terminals finish with small teardrop-like or wedge endings that add personality while maintaining a calm page color.